Social Business

What is social business?

Social business is the term used to describe the integration and operationalization of social media tools and principles across a company and within different job functions, including sales, recruiting, customer service and product development.

Analysts, social media experts and leading businesses agree that social media has moved beyond marketing and that social business can be a high-value tool, helping companies and their employees become more productive, efficient and improve their ability to achieve business goals.


Who’s using social business?

Companies of varying sizes and from across industries have begun to take advantage of social business. IBM has been a trailblazer with social business and Facebook recently launched a resource center to help companies large and small better understand and take advantage of social business.

More specifically, staffing firms and corporate recruiters are quickly realizing the value of social business to build and increase the lifetime value of their networks and engage passive candidates. Sales organizations and customer service teams can harness social business tools to better service existing customers as well as build positive referrals that can lead to new business leads and clients.

We may be biased, but the opportunities are endless.


How does social business differ from social media?

Social media refers to the platforms used by million of people to engage socially online and include Facebook, Twitter, LinkedIn, Pinterest and Tumblr to name only a few.

Marketers were really the first business department to harness social in ways that could help increase awareness for a product or service, build or strengthen a corporate brand or reputation or to build loyal customers. The value of social media, though, has eclipsed marketing to impact the entire organization, with significant opportunity for sales, product development, recruiting and customer service.


How do I know if my company is ready for social business?

If you’re here and asking the question, there’s a good chance your company is ready. Plus, there’s not much to get ready for – QUEsocial literally gets companies up and running to help develop, extend or amplify any social business initiative. Check out our services page to learn about some of the ‘consulting-like’ work we can do to help get you going.

But, more importantly, you’re ready if you’re interested in helping employees learn to use social media to achieve tangible business results.

Find out if QUE is for you


What do I need to get started with social business?

All you need is a computer, access to the Internet and QUEsocial can help with the rest – training, content, motivation and success tracking.